thEVENT
Challenge
Introduce and grow a specialty destination wedding and event planning business.
Why hire a wedding planner?
Control Budget
Review Legal Contracts
Reduce Stress
Manage Time
Fight for your wedding vision
Insider Knowledge
Vendors discount
Day-of Coordination
Insight
While wedding planner is only 6% of the wedding cost, but they are the major factors in your wedding success.
247,016 Weddings in 2018
$33,931 Average cost of a wedding
$2,000-$5,000 for full service wedding planner
source: The Knot
Destination weddings are more profitable.
1 in 4 couples decide to have destination weddings.
Destination weddings (36%) are more likely to hire a wedding planner than hometown/local weddings (24%).
Those couples are also willingly to spend more on their weddings, and parents are more willingly to help with the wedding costs.
source: Wedding Wire
Market Insight (State of California)
The wedding industry is make out of more than 2,500 of small to medium business people in California.
Alison Events., one of the leading companies, focuses on full service luxury destination events planning and design. Its clients are adventurous and collaborative.
Bash Please focuses more on luxury wedding design and production. Its clients are visionary and collaborative.
Strengths
Customized package
One-stop for services
Transparent pricing no markup
Opportunities
Increase awareness
Build domestic and international network
Build social media presents
Partner with vendors and venues
Strengthen industry affiliations
Threats
Competition
Lack of financial support
Limited resources
Weakness
Low awareness
New to the industry
Limited network
Small portfolio
Not insured
Brand Positioning
ThEvent is a boutique event planning company that provides turnkey domestic and international destination
wedding planning services.
Competitive Advantage
One-stop shop
Customized package
Wide selections of vendors
Exclusive client dashboard
Wedding dress rental
EVENT PLANNING FROM A TO Z
Strategy
Appeal to brides’ imagination and fantasy about the romance of a destination wedding.
Target Audience
Primary Target Audience
Male and Female
Age 26-45
Millennials that are engaged and in the process of wedding planning.
Secondary Target Audience
Engaged Couples’ Parents
Age 45-60
Parents that are helping couples with their wedding planning.
Creative Pieces
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Logo
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T is in red representing destination, and the name of the founder.
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Social media posts
