As you can see in the ads, those are childish cartoon drawings. And isn’t that what most of the adults think of hot chocolate?
These are stories that we liked as a kid, but look closely, you will notice that each story has a different ending than the original.
Like the stories, I am reminding adults that hot chocolate is a drink that not only warms your body, but the sweetness also warms your heart. You are going to see things differently when your heart is warmed.
Strategy, Writing, Art Direction by Tina Kao