SEPHORA

#LIPSTORIES

 What is Sephora #lipstories lipstick?

Sephora #lipstories lipstick is one of the Sephora Collection products. There are 40 shades and 3 finishes: matte, cream, and metal. The #lipstories lipstick has insights of the wild adventures, best moments, and magical memories in consumers’ lives. Not only its packaging are showing the stories, but also the name of each lipstick.

Challenge

Sephora is a well known cosmetic retail store, but consumers are not familiar with Sephora Collection products.

Insight

Women served say that wearing lipstick gives them confidence.

And buyers are more willing to spend money among other cosmetics.

As lipstick sales increase; lots of skin care brands see the opportunity in this industry.

Strengths

Affordable (under $10)

High quality

Wide range of selection

Global distribution
 

Opportunities

Increase visibility on sephora.com

Market product online and in stores

Improve in stores display

Improve sales training

Add eco-friendly line

Threats

Competition

Green beauty products

Not profitable for Sephora

Channel conflict

Weakness

Poor display

Low awareness

Not eco-friendly

Lipstick Market Map

LET YOUR LIPS TELL THE STORY

Strategy

Re-introduce Sephora #lipstories lipstick as a way to tell your stories with confidence. 

Target Audience

Male and Female

Age 20-33

Makeup newbees and addicts that are open to explore more.

Creative Pieces

​Using #lipstories lipstick names to create advertisements.

  1. Instagram story

  2. Social Media video

  3. Website video

  4. Pop-up shop at malls and department stores​​

    • There will be virtual screens in-store, where audience can try-on different color.​

    • Audience can share their story on a paper, and post it on one of the walls.

  5. Pop-up shop extension to social media post using #lipmemories

    • Encouraging audience to share their stories on social media.​

  6. Lipstick filters on social media.

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