What is Sephora #lipstories lipstick?
Sephora #lipstories lipstick is one of the Sephora Collection products. There are 40 shades and 3 finishes: matte, cream, and metal. The #lipstories lipstick has insights of the wild adventures, best moments, and magical memories in consumers’ lives. Not only its packaging are showing the stories, but also the name of each lipstick.
Sephora is a well known cosmetic retail store, but consumers are not familiar with Sephora Collection products.
Women served say that wearing lipstick gives them confidence.
And buyers are more willing to spend money among other cosmetics.
As lipstick sales increase; lots of skin care brands see the opportunity in this industry.
Affordable (under $10)
Wide range of selection
Increase visibility on sephora.com
Market product online and in stores
Improve in stores display
Improve sales training
Add eco-friendly line
Green beauty products
Not profitable for Sephora
Lipstick Market Map
LET YOUR LIPS TELL THE STORY
Re-introduce Sephora #lipstories lipstick as a way to tell your stories with confidence.
Male and Female
Makeup newbees and addicts that are open to explore more.
Using #lipstories lipstick names to create advertisements.
Social Media video
Pop-up shop at malls and department stores
There will be virtual screens in-store, where audience can try-on different color.
Audience can share their story on a paper, and post it on one of the walls.
Pop-up shop extension to social media post using #lipmemories
Encouraging audience to share their stories on social media.
Lipstick filters on social media.